Saif Iqbal

Saif has been in the e-commerce industry for four years in various leadership roles, working closely with all the major market players. He has earlier worked in management consulting and corporate strategy roles. When not delving into the intricacies of the online industry, Saif attempts to read his unread books/ write fiction, both unsuccessfully. Saif went to the Indian School of Business, he also has an MS degree from the US and an undergraduate degree from IIT Roorkee.

2 Articles published

Top Comments by Saif Iqbal

The great Indian game of e-commerce laundering

Reliance is definitely the biggest of all the modern retailers in terms of stores and turnover. Samsung does have its mobile outlets but, the story is not about brand shop sales (offline /online). On Jio subs, you are right about disposable income, and that is what the story mentions. However, introduction to e-commerce is easier for Jio since, it already has an in-built app store (music, videos, etc.) and it can start with low ASP items. Reliance Digital is increasing its presence in Tier-II cities.

Saif Iqbal

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