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Seetharaman G

Deputy Editor • India Edition

Starting out as a business journalist in 2008, Seetharaman has written about energy, climate change, retail, banking, and technology. He has worked with Business Today, a fortnightly, and the Sunday edition of The Economic Times.

66 Articles published

Top Comments by Seetharaman G

Westside makes way for a new star in Tata’s retail universe: Zudio

Thanks, Vidya, for the observations. I knew about Westside and Zudio outlets in the same cities, but I wasn't aware that some of them stores were together. Where is this? And by together, do you mean adjacent to each other? That's unlikely. As for cannibalisation, it's possible, at least on paper, that Zudio could eat into Westside sales since the Westside is not a premium brand. But I would expect Trent to do more to keep these brands distinct.

Seetharaman G

Westside makes way for a new star in Tata’s retail universe: Zudio

Thanks, Ajai. I agree with you that Zudio and DMart are not strictly comparable. As I mentioned in the story, the latter doesn't have the range, or the design element, or Zudio. But for a lot of basic items – like your standard-issue T-shirts, shorts, etc – one is as good as the other. And these are items that lend themselves to impulse purchases, which DMart counts on when customers walk in for their monthly grocery shopping. On Decathlon, yes, it's been on my list for a while.

Seetharaman G

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