According to Mr.Musthafa, 12% of the revenue is being spent only on marketing which includes promotions and advertising.

Sharathkumar Nair

Thanks, Rooshabh for reading the story. iD does not have its own online channels. iD's 2% of online sales is indeed from online platforms like Amazon, Grofers and Big Basket

Sharathkumar Nair

Chirag, The link provided in the article is directing to a news website which was intentional. However, if you want to access the case study on iD Fresh Foods published at Harvard, please click the link below. https://hbr.org/product/demand-forecasting-for-perishable-short-shelf-life-home-made-food-at-id-fresh-food/IMB653-PDF-ENG

Sharathkumar Nair

Thanks Pallavi

Sharathkumar Nair

Currently, iD sells coffee in sachets. iD is betting on coffee to enter newer markets due to its higher shelf life. The coffee has not fared in the South as per the company's expectations so far.

Sharathkumar Nair

Thanks Shekar.

Sharathkumar Nair

Thanks Hari for reading the story and providing your feedback. iD doesn't have any restaurants in Chennai so far. They are primarily a fresh foods company who produce ready-to-cook products. The ID restaurants in Chennai are owned by SPI Cinemas and have nothing to do with iD Fresh Foods.

Sharathkumar Nair

Thanks Vivek. Really appreciate your feedback.

Sharathkumar Nair

Thanks for reading the story Vardhan. We at The Ken work hard to ensure that our stories don't assume any prior contextual/cultural knowledge and can be read by all including international readers. Hope, this answers your question on why idlis and dosas are explained as rice cakes and crepes and parottas as flatbreads.

Sharathkumar Nair

Omnivore is not an investor in Wolkus. As per the information provided by the co-founders of Wolkus, they are in talks with multiple investors to raise funds.

Sharathkumar Nair

Thanks for your feedback, Mohan. A product like Fasal is definitely beyond the reach of the average farmer as of now. But there are affordable solutions for small and mid-size farmers provided by startups like LeanAgri. While there are farmers who reel under debts, the main reason being lack of knowledge or instinct based approach towards farming which stops them from using the resources available at hand wisely and achieving the maximum output from their farms. Products like Fasal are targetting a creamy layer of the farming community. At the same time, they are working on reducing the hardware cost to bring more farmers with smaller land holdings onboard. Fruits and vegetables that grow over shorter duration require more inputs in terms of diseases, pests, and rainfall compared to wheat or rice. The scope for a product like Fasal is more in the horticulture segment when compared with cereals or pulses.

Sharathkumar Nair

The focus of the story is how startups in India like Fasal and LeanAgri are leveraging technologies such as IoT and ML algorithms to improve per acre yield. Fasal only caters to horticulture farmers at the moment by providing them with microclimate data that exists on their farm. Both government and private entities will have to work in synergy to solve the myriad of problems faced by Indian farmers. Completely agree with your point on more hands are needed on deck to solve the problems in agriculture. More and more startups have to get involved in fixing issues involved in pre-harvest, supply chain and enabling better market reach for the produce. Providing hyper-localized solutions is the key to solve the issues of the Indian farmer. Really appreciate your valuable feedback here, Ujjval.

Sharathkumar Nair