Apologies, the source article for that number seems to be quoting the wrong figure. We've corrected it now

Soumyajit Saha

That’s right, Vansh, we had an October story that talked about Tiger not taking board seats and making smaller investments. But given how much is happening with the VC, and its oversized influence on the Indian ecosystem, we thought a follow-up on what the change in its strategy meant for the Indian market, and for smaller startups especially, was necessary. Which is what we’ve tried to do with this story

Soumyajit Saha

Noted, Saravanan. I didn't focus on the impact of CKD assembly on prices given the percolation of custom duty benefits from that to users is entirely the prerogative of Apple, and might even not happen at all in case demand sustains at the current high prices. Instead decided to talk more about sales and retailers in the story.

Soumyajit Saha

Hi Kapil, I understand your point. The operative word here is "often", we're not claiming that refurbished iPhones are always preferred over new phones, but they often are. We also spoke with multiple refurbished phone sellers, and the boom in demand for refurbished iPhones was confirmed by all of them.

Soumyajit Saha

Hi Srikanth, this is an interesting point. The implementation of ONDC should have some impact on Meesho. But given ONDC is at such an early stage, we decided not to explore this line. But I agree, this will be an interesting space to look into

Soumyajit Saha

We regret this issue with the wording in the email, Kesavan. It was not ill-intended, but we will be very careful going ahead. My sincerest apologies

Soumyajit Saha

Hi Swetha, Rahul rightly pointed out that Gameskraft's revenues are lower than the others, but their profits are higher. The 95 million paying gamers figure has been derived from an EY & FICCI report on the media industry

Soumyajit Saha

Hello Manvinder, you are absolutely right about YouTube music's recommendations and UI/UX being one of the best in the industry. There was no particular reason for not mentioning it - as a subscribers-only offering YouTube Music is an interesting case study (of course YouTube doesn't say it's subscriber-only, but try using the music app without a subscription, it's downright aggressive! :p) . This may also be because the free YouTube video platform is already considered the biggest music streaming platform in the country by some distance. We have also extensively covered the YouTube Premium and Music bundle in an earlier story https://the-ken.com/story/why-youtube-killed-originals-but-let-premium-live/?searchTerm=youtube

Soumyajit Saha

Thanks for spotting this, Parth!

Soumyajit Saha

Hi Ram, thanks for your comment! We actually have done a full-blown story on Prime Video channels earlier, you can read it here https://the-ken.com/story/amazon-prime-video-channels-everything-streaming-store-india/

Soumyajit Saha

Sorry Niket, don't have anything on the Moj-Flipkart tie-up. The older Roposo story might give some ideas of the app's traction, but for this story, I did not focus on getting such info for Roposo

Soumyajit Saha

Hi Adithya, Reels may be a newer venture than TikTok, but industry execs pointed to the years of experience Instagram has had in the market. Reels was retrofitted into an overarching app whose audience Instagram already had curated over many years, and into whose behaviour it already had deep insights.

Soumyajit Saha