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Soumyajit Saha

Staff Writer • India Edition

Soumyajit covers the operations of Big Tech companies and OTTs in India. Before The Ken, he covered equity and currency markets in Southeast Asia, Australia and New Zealand for Reuters. You can hit him up via email about anything, except money he allegedly owes you.

14 Articles published

Top Comments by Soumyajit Saha

Spotify adopts Indian habits to avoid the 'Netflix problem'

Hello Manvinder, you are absolutely right about YouTube music's recommendations and UI/UX being one of the best in the industry. There was no particular reason for not mentioning it - as a subscribers-only offering YouTube Music is an interesting case study (of course YouTube doesn't say it's subscriber-only, but try using the music app without a subscription, it's downright aggressive! :p) . This may also be because the free YouTube video platform is already considered the biggest music streaming platform in the country by some distance. We have also extensively covered the YouTube Premium and Music bundle in an earlier story https://the-ken.com/story/why-youtube-killed-originals-but-let-premium-live/?searchTerm=youtube

Soumyajit Saha

Making them stay: The long road beyond consolidation for Moj and TakaTak

Hi Niket! Social commerce is definitely seen by the sector as a huge potential revenue source, given the precedents from the Chinese market. Whether it will be successful enough to replace advertising as the main source of revenues is anyone's guess ;) We will continue to keep an eye on this development, but if you are interested in further reading we do have a story on Roposo's live commerce play from November last year, you should check it out!

Soumyajit Saha

Stories by Soumyajit Saha