Hello Manvinder, you are absolutely right about YouTube music's recommendations and UI/UX being one of the best in the industry. There was no particular reason for not mentioning it - as a subscribers-only offering YouTube Music is an interesting case study (of course YouTube doesn't say it's subscriber-only, but try using the music app without a subscription, it's downright aggressive! :p) . This may also be because the free YouTube video platform is already considered the biggest music streaming platform in the country by some distance. We have also extensively covered the YouTube Premium and Music bundle in an earlier story https://the-ken.com/story/why-youtube-killed-originals-but-let-premium-live/?searchTerm=youtube

Soumyajit Saha

Thanks for spotting this, Parth!

Soumyajit Saha

Hi Ram, thanks for your comment! We actually have done a full-blown story on Prime Video channels earlier, you can read it here https://the-ken.com/story/amazon-prime-video-channels-everything-streaming-store-india/

Soumyajit Saha

Sorry Niket, don't have anything on the Moj-Flipkart tie-up. The older Roposo story might give some ideas of the app's traction, but for this story, I did not focus on getting such info for Roposo

Soumyajit Saha

Hi Adithya, Reels may be a newer venture than TikTok, but industry execs pointed to the years of experience Instagram has had in the market. Reels was retrofitted into an overarching app whose audience Instagram already had curated over many years, and into whose behaviour it already had deep insights.

Soumyajit Saha

Hi Niket! Social commerce is definitely seen by the sector as a huge potential revenue source, given the precedents from the Chinese market. Whether it will be successful enough to replace advertising as the main source of revenues is anyone's guess ;) We will continue to keep an eye on this development, but if you are interested in further reading we do have a story on Roposo's live commerce play from November last year, you should check it out!

Soumyajit Saha

Hi Adithya, Thanks for your comment. On the rough 1% estimate, instead of anecdotes, I'd rather go by industry estimates. As for the story lacking meat, sorry that you didn't find depth in it. I'll try to do better. But can I ask what exactly you were looking for?

Soumyajit Saha