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Vandana is based in Delhi. She covers vertically focussed startups in consumer internet space and also writes on travel tech and smartphones for The Ken. She has spent 13 years in journalism covering a wide range of subjects- equity markets, mutual funds to education and skilling, working at organisations such as Business Standard, CNBC TV18 and The Week in the past.

44 Articles published

Top Comments by Vandana

A citizenship test for India's smartphone space

Hi Rajiv, From what I understand and something that sources also tell me- local content would not be more than 20-25% for Lava and Micromax. As for your second question, the online buyers are mostly tech- savvy metro customers who do not give into sentiments so easily. For them, price to performance is very important. On the offline side though, there is lot of push factor by the shopkeeper that works. Moreover, a part of the offline customer base is credulous and for them the noise around national issues influences buying decisions. Plants are operating at 30% because of Covid.


Investor-founder feud takes the wind out of TravelTriangle’s sails

Dear Rajiv, As journalists writing on the dynamic world of startups, sometimes it's important to take note of the event itself. The event in this case is not a small one. It's one of the bigger startups in travel space with fund raise of more than $47 million. The purpose of this story was not to look at the trend of investors Vs founders but focus on one company and where did things go wrong. The fact that travel-tech companies are not in the best of shape right now and all this is happening is worth taking note. But having said that, I take your suggestion and will look into it.


Xiaomi’s smart plan to continue its Indian summer

Hi Shelja, I am not very clear what you mean by in-depth analysis. There are hardly any stories out there on Xiaomi's ecosystem business and I tried my best to give insights on where this ecosystem vertical in India stands. As for the market share numbers- Xiaomi does not disclose numbers category wise in appliances. There's just one aggregated number on revenue for this vertical, which I have mentioned in the piece. In India as well, the disclosed numbers are too few.


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