Vandana

• India Edition

Vandana is based in Delhi. She covers vertically focussed startups in consumer internet space and also writes on travel tech and smartphones for The Ken. She has spent 13 years in journalism covering a wide range of subjects- equity markets, mutual funds to education and skilling, working at organisations such as Business Standard, CNBC TV18 and The Week in the past.

37 Articles published

Top Comments by Vandana

Xiaomi’s smart plan to continue its Indian summer

Hi Shelja, I am not very clear what you mean by in-depth analysis. There are hardly any stories out there on Xiaomi's ecosystem business and I tried my best to give insights on where this ecosystem vertical in India stands. As for the market share numbers- Xiaomi does not disclose numbers category wise in appliances. There's just one aggregated number on revenue for this vertical, which I have mentioned in the piece. In India as well, the disclosed numbers are too few.

Vandana

No break for Club Mahindra: Older members tired, younger not interested

Hi Srikanth, Thanks for reading To your first question- yes you're right. Not everybody stays for a week in a year. So that ratio goes up. On the second point, it should be more than 5 fold. Will correct it. This was in an analyst report. Also, to your opening observation- You're absolutely right, sources said that it's not a very significant business for Mahindra group.They have some recall because of the Mahindra brand, however haven't been able to leverage it well.

Vandana

No break for Club Mahindra: Older members tired, younger not interested

Hi Chandragupta, I have mentioned in the story that there has been a course correction and availability has improved. But as you rightly pointed out, the blame for building false expectations goes to them. Signing up members without ramping up inventory could prove fatal in a business like this which is what has happened with Club Mahindra. Lot of members are yet to come out of that bad memory. I have not compared them to OYO. I am only saying that OYO and others have changed the hospitality market, making people compare and choose. For the sake of example, I have taken some of the top hotels which you would have seen in the graphic on cost benefit analysis. Also, one can argue whether all their properties are top of the class.

Vandana

Millions of Indian smartphone users are primed to go premium

Hi Rakesh, I understand your point. The upgrades in the feature phone segment will be higher since the volumes will be higher. But if you look at the market above Rs 25K, it was barely 5 % of the overall market, 2-3 years ago. That number has more than doubled and now stand at 12 %. So, yeah it may be mid segment for rest of the world but some analysts in India consider Rs 25K above as premium and for some it would be Rs 30K. The research agencies don't give out shipment numbers, so can't share it with you but my sense is it would be in the range of 15 million for premium and 32 million for feature phones.

Vandana

Millions of Indian smartphone users are primed to go premium

Hi Akshit, Some bit of commoditisation has already happened if you look at the models in Rs 25K to Rs 30K range. The features are almost similar be it the camera, battery or the processor.The brand becomes important only once you move upwards of Rs 40-45K. Having said that, it is imperative for mid range or budget brands to create that image or branding to command the Rs 30K pricing and that's why Oppo has been putting in a lot of effort to come across as a premium brand. To your second question, I don't think Apple will move all of its manufacturing including the latest models in the very near term. It will take some time. Depends on how well it succeeds with the manufacturing of XR in India. But, you are right competitive pricing is order of the day. Apple's desire to have a significant presence in the emerging markets might have played a role in the current pricing.

Vandana

Stories by Vandana