Prime numbers

Zomato’s Gold ticket to deliveries

Just like Amazon Prime, Zomato plans to use subscriptions to buy loyalty and increase its market share in its fight with Swiggy

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There is a farmhouse in Gurugram. A few kilometres from Sikandarpur metro station. A sanctuary of sorts, it doesn’t look special. But senior Zomato leaders leave their plush offices in other parts of Gurugram to sequester themselves in this farmhouse. It is where they come to focus. ‘Have a bug, go to the “offsite”.’ ‘New launch around the corner, brainstorm at the farmhouse.’ There is a big group, which is supposed to assemble at the farmhouse sometime this month. These people will work on launching Gold—a subscription platform Zomato plans to unveil within two months.

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